Could this be the end of a PC icon? I’ve enjoyed the print version of PC Magazine for many years, so I was quite surprised when I opened my last issue to see a Letter from Editor-in-Chief Lance Ulanoff . He explained that this issue, Volume 28, is the last printed edition of PC Magazine!
Like many print media publications, the growing expense of print and delivery made it impossible for PC Magazine to continue on paper, and they’re moving the entire publication online. The advantages a digital publication offers are obvious, but it is amazing to see how quickly the advertising world is changing. Our society grew up sitting around the table in the morning with a cup of coffee, browsing the sports section or the comics. Now, more people every day find their news online or in their feed readers, and we’re moving quickly away from a world of newsprint.
The world of real estate advertising is no different, and it’s evident in the ever-shrinking real estate section of our own Plain Dealer’s Sunday edition. A few stubborn stragglers are still hanging on to their expensive block ads, in the hope of attracting a stray buyer. The reality, though, is tough for many to swallow, particularly those agents who just don’t understand the online message.
Liquid Blue Realty has moved entirely away from ineffective print ads, and we’re focusing maximum energy on making sure our listings are found in the places real buyers are looking. We start by creating a Custom Website for every home we sell, with a custom URL address that’s printed right on the sign. From there, we make sure each listing is fed to every relevant real estate related website on planet Earth (we may be exaggerating here, but only a little). The result? We’re receiving more buyer responses, and more traffic to our listings, than we ever received with print advertisement.
I’m sorry to see you go, PC Magazine. I’ll miss flipping through your pages to dig up the latest PC performance tip, but I can’t say I’m sorry to see print advertisement go the way of the buggy whip . Online advertising offers unique ways to present homes for sale, particularly when you work with a group of agents who understand the best ways to use the Internet to sell your home. Liquid Blue Realty’s agents are tech-savvy like no other group in Northeast Ohio, and we’re ready to work with you to properly advertise your home to today’s buyers.
