One year ago today I opened an envelope from The State of Ohio containing the official brokerage license for Liquid Blue Realty. As you can imagine, that was a moment filled with anticipation over the start of an exciting new venture, with of course a tinge of fear over what the future would bring. Pounding those first blue signs into the ground on a freezing cold, snowy December day, left me grinning from ear-to-ear like a little boy. Just ask my friend and neighbor, Mike Barth, who I drafted to help install the signs! Little did I imagine that a year later we would have six agents on our team, with two more joining soon, and a slew of Liquid Blue Realty Custom Yard Signs on display across town.
Our concept is simple; we don’t advertise our agents’ faces, or talk about ourselves when we market our clients’ homes. We use the sign to attract potential buyers by printing inside photos and property details right on the sign. We also create a special website for each listing, making it easy for prospective buyers to find additional information. Sellers who are tired of the typical, agent-centric real estate marketing understand our approach and many have already witnessed the results our unique signs generate. We’ve had a great year so far in 2009, and helped many sellers move on even in a challenging market.
I can’t express how excited I am for 2010! It will be a big year for Liquid Blue Realty as we continue to grow and bring our unique marketing approach to more sellers. Our buyers are smiling too, as they’ve experienced the many benefits a professional buyer’s agent brings to their transaction.
Thanks too all involved in making Liquid Blue Realty’s first year a great success!!
